About Aiden

Designer, Writer, Brand Consultant, Early-Adopter, Amateur Photographer and Dad.

I like to start things and to make things happen. I ask a lot of questions and I try to find the answers.

Branding is my current area of focus. I am particularly interested in the ongoing impact on, and changes within, branding, marketing and business culture caused by emergent and disruptive new business models and technologies.

I write to clarify my thinking and to actively share my ideas with others. I have published more than ten years of observations, inquiries and insights on this blog. Most of my writing here is concerned with fundamental changes which I see taking place within the fields of branding and design.
  • Changes responding to current cultural and business disruptions.
  • Changes driven by the ubiquity of mobile connectivity.
  • Changes unleashed by novel affordances of the underlying technology platforms.
I bring most value when my design thinking and innovation are applied to solve problems worth solving. I am best known for creating the visual expressions of, and defining the brand governance systems for, high-profile, large-scale Irish corporate brands including: IDA Ireland, The Irish Stock Exchange, UCD, NUI Galway, The Houses of the Oireachtas, National Transport Authority, NAMA, Taxi Regulator, The Revenue Commissioners, Davy Stockbrokers, Luas, Fáilte Ireland, Bord Bia’s Origin Green, and many others.

I have a Masters in Professional Design Practice from the Dublin Institute of Technology. I wrote my Masters dissertation on The Uses of Blogging Within the Irish Design Industry. I have an interest in the business application of social media and its impact on branding and on brand thinking.

I am Brand Consultant and Design Director at BFK, a Dublin-based brand consultancy. I have been a member of that company’s Management Group since 2007.

I have lectured on the Theory and Practice of Branding and Corporate Identity as a visiting lecturer at both the Dublin Institute of Technology and the Dun Laoghaire Institute of Art, Design and Technology.

I was a member of the steering committee for the Design Ireland Skillnet. I have acted as an assessor for the International Society of Typographic Designers.

I am always interested in talking to similarly-minded people who share my interests. If you are around Dublin city centre and fancy a coffee sometime, please drop me a mail. Perhaps we can have an interesting chat about the future of branding and how technology and the Internet are changing the way that businesses communicate and connect. Lets talk.


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All of the contents of ThoughtPort are published under a Creative Commons licence. That means you are free to copy, distribute and transmit my content. However, it does not mean that you are free to use any of this for commercial purposes or to alter, transform, or build upon my content.