Friday, June 18, 2004

A New Brand World

Brandstream: A New Brand World Book
Written by Brandstream founder Scott Bedbury and published in March 2002 by Viking Press, A New Brand World is a departure from most business books. It provides entertaining, in the trenches experiences inside Nike and Starbucks, as well as Scott’s experiences as an advertising executive and brand development consultant.
Whether it be sneakers, coffee, soda, technology, financial services or a web-based business, A New Brand World offers the following principles...
ISBN: 0142001902