“Your product doesn't have features that are more important than the ‘features’ being discussed in this election, yet, like most marketers, you’re obsessed with them. Forget it. The story is what people respond to.”
I had to do an election-themed quotation given the day that is in it. Seth Godin is turning into the most-quoted pundit on my Learning Log, but he is consistently hitting the high notes these days. This post on the marketing lessons from Election 08 is particularly insightful.