Today I am releasing this summary report of the quantitative aspect of my Master’s research. This research analyses the uses of business blogging by graphic design companies and graphic designers in Ireland and evaluates that usage against current best practice.
Existing Irish graphic design blogs are surveyed, details of their activities and characteristics are collected. The data collected on each blog is categorised. The category data for graphic design companies and individual graphic designers is compared to identify any differences in emphasis and approach between them. The category information is analysed.
In conclusion the current state of the Irish graphic design business blogosphere is evaluated. Recommendations on policies and strategies for business blogging and micro-blogging are given. An increased focus on listening and engaging with stakeholders through blogging and social media is recommended.
Please feel free to share this report and pass it along to anyone you think may be interested.
Blogging in the Irish Graphic Design Sector