Wednesday, May 16, 2012

Logotype Similarities #7429


Exhibit A: Perla logotype for Aldi’s own-brand toothpaste.

Exhibit B: Laya logotype for rebranded Quinn Healthcare.

Looking at the ‘a’ characters, this seems to be a popular choice of typeface this year…

All pairs in the ‘Logotype Similarities’ series are presented without comment and without drawing any conclusions.