Exhibit A: Perla logotype for Aldi’s own-brand toothpaste.
Exhibit B: Laya logotype for rebranded Quinn Healthcare.
Looking at the ‘a’ characters, this seems to be a popular choice of typeface this year…
All pairs in the ‘Logotype Similarities’ series are presented without comment and without drawing any conclusions.
Popular but weak... The a looks about to topple over. Actually, now that I look again I can't stop seeing it as an upside down e.
ReplyDeleteYes I agree. I really don't like the aesthetics of that typeface. It just seemed incongruous to see it getting blanket coverage in a nationwide brand launch after being more used to looking at it every morning while brushing my teeth.
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