Lovemarks: the future beyond brands
By Kevin Roberts, CEO Worldwide, Saatchi & Saatchi
Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: the future beyond brands, Roberts recounts the journey from Products to Trademarks to Brands—and the urgency of taking the next step up—to Lovemarks.
Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice.
The solution? The creation of products and experiences that will create long-term emotional relationships with consumers...