I found this comment on the Dig Tank blog today and it has a ring of truth to it.
“In my past, I had my ‘A-List’ clients, but continued to work with my ‘C-List’ clients in order to feed the overhead machine we were saddled with. The supposed strategy was to get enough A-List clients so we could fire the C-List clients and then the business would be fun.
Mistake.
I always regret not making the hard choice to make the overhead fit into a business filled with only the A-List clients. Not easy to do by any means... I definitely got there in the end, but like they say, education is expensive. Straddling the fence until the future arrives simply doesn't work.”
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