Dan Cobley’s Ten Paths to Innovation

Image by Dublin Web Summit.

Building Brands Roundtable Panel

Photo by Dublin Web Summit. 

The second panel at last week’s Dublin Web Summit featured Ray Nolan of Hostelworld, Breon Corcoran of Paddy Power and brand consultant Noel Toolin.

They talked around the topic of creating a brand for your start-up. The main trust of their conversation focused on elevating the audience’s thinking on brand beyond visual expression and into the realm of behaviour and culture. Very much along the same lines as the conversations I have with my clients.

Jerry Kennelly’s Business Axioms

Photo by Dublin Web Summit.

Jerry Kennelly, founder of Tweak.com, was the third speaker at this week’s Dublin Web Summit. His concentrated presentation distilled some personal business axioms that he had developed over his career.