Seth Godin and Tom Peters riffing on blogs and blogging.
Thoughts on creating disruptive organisational transformations with design thinking.
Showing posts with label Dissertation_Assets. Show all posts
Showing posts with label Dissertation_Assets. Show all posts
Monday, July 27, 2009
Sunday, June 21, 2009
Saturday, May 16, 2009
Tim O’Reilly’s Twitter Book
This is a useful example of the kind of beginners guides to Twitter that are now being published as the service gains a higher profile.
O’Reilly Webcast: Twitter For Business
An hour-long webcast running over the opportunities for businesses using Twitter.
Friday, May 15, 2009
Evan Williams at TED 2009
Evan Williams gave this presentation at this year’s TED conference. As before, while his presentation style leaves a lot to be desired, his content is interesting and his supporting slides help to get his message across effectively. Of most interest to my research is his discussion about how the real-time search aspect of Twitter has definitely expanded the potential use-cases of the service. This presentation video runs to about seven minutes.
Wednesday, May 13, 2009
Microblogging for Marketers
This is an early interview with Peter Kim of Forrester on the possibilities for businesses of using Twitter and micro-blogging in marketing, from December 2007.
Friday, April 17, 2009
Twitter in Plain English
This video is a companion piece to the explanatory blogging presentation video I linked to earlier today.
Blogs in Plain English
This video is very much the ‘Beginners Guide to What Blogging Is’, but it is still worth a look. It is particularly good for sharing with anyone you know who is new to blogging and the blogosphere.
Saturday, April 11, 2009
It Is Very Simple, although Not Obvious
There are a number of worthwhile statements in Charlie Rose’s interview with Evan Williams, founder of Twitter Inc, from Friday 27 February 2009. These are worth noting in this blog for future reference. Williams is the second of two interviewees in this excerpted highlight version and his segment begins at 04:15. You can watch the complete interview here, but be aware that Williams is not the best verbal communicator.
Speaking from his previous experience as the founder of Blogger, he notes that it took time (culturally) for blogging to become normalised, and now that practice and having a MySpace or Facebook presence are seen as things that normal people do. Twitter is not yet at that point and people still wonder why others would “put themselves out there like that”.
Relevant quotes about Twitter:
“It is very simple, although not obvious.”
“It is something we did not know we needed (until we had it).”
“Living more publicly, more transparently can have powerful and positive effects... new people and new opportunities... an authentic and open way to live your life that people enjoy and makes everyone richer.”
Speaking from his previous experience as the founder of Blogger, he notes that it took time (culturally) for blogging to become normalised, and now that practice and having a MySpace or Facebook presence are seen as things that normal people do. Twitter is not yet at that point and people still wonder why others would “put themselves out there like that”.
Relevant quotes about Twitter:
“It is very simple, although not obvious.”
“It is something we did not know we needed (until we had it).”
“Living more publicly, more transparently can have powerful and positive effects... new people and new opportunities... an authentic and open way to live your life that people enjoy and makes everyone richer.”
Tuesday, April 07, 2009
Zeldman on Blogging
In this video interview noted American web designer Jeffery Zeldman talks about his personal history as a blogger. He explains his own interpretation of online authority and talking straight with his clients. He discusses how having better content on your blog can engender better comments. He recommends that you think about the kind of community you want to aggregate around your blog.
Thursday, April 02, 2009
Obsession Times Voice
‘Topic Times Voice’, or, if you’re a little bit more of a ‘Obsession Times Voice’.
Notable bloggers John Gruber andMerlin Mann expounded on this theory in a presentation they gave at this year’s SxSW conference in Austin, Texas.
Their presentation was broadly about blogging as micro self-publishing. Their principle theme was the importance of owning your topic. To expand Merlin’s quote above. Without obsession your blog will tend to wander. Without their own individual voices all too many blogs fall back on repeating other content from web.
His argument is that if you have obsession without voice, then all you basically have is a keyword search. You have reblogging without curation. Conversely if you have voice without an obsession then you get the equivalent of the more pointless content people post on Twitter (what they had for lunch).
Mann and Gruber both stress the importance for bloggers of figuring out where you are, whatever it is that you want do and whatever outcome is the most important to you. They see the platform of personal publishing via blogging as the lever to become really great, becoming “the go-to person for whatever topic you are obsessed with”.
They argue that you need to set yourself ambitious goals, aiming to be in the top twenty percentile. “Whatever your topic is, try to figure how to be better at it than 80% of everybody else in the world. I think that’s very ambitious, and you know what, you probably won’t be. Right?”
You can download the complete audio recording of their presentation here.
Notable bloggers John Gruber andMerlin Mann expounded on this theory in a presentation they gave at this year’s SxSW conference in Austin, Texas.
Their presentation was broadly about blogging as micro self-publishing. Their principle theme was the importance of owning your topic. To expand Merlin’s quote above. Without obsession your blog will tend to wander. Without their own individual voices all too many blogs fall back on repeating other content from web.
His argument is that if you have obsession without voice, then all you basically have is a keyword search. You have reblogging without curation. Conversely if you have voice without an obsession then you get the equivalent of the more pointless content people post on Twitter (what they had for lunch).
Mann and Gruber both stress the importance for bloggers of figuring out where you are, whatever it is that you want do and whatever outcome is the most important to you. They see the platform of personal publishing via blogging as the lever to become really great, becoming “the go-to person for whatever topic you are obsessed with”.
They argue that you need to set yourself ambitious goals, aiming to be in the top twenty percentile. “Whatever your topic is, try to figure how to be better at it than 80% of everybody else in the world. I think that’s very ambitious, and you know what, you probably won’t be. Right?”
You can download the complete audio recording of their presentation here.
Tuesday, March 31, 2009
Mann on Obligations and Your Blog’s Community
This episode of ‘The Sound Of Young America’ podcast was recorded live at the Integrated Media Association conference in Atlanta at a session with the slightly disconcerting title of ‘Blow Up Your Brand.’ It is a round-table discussion covering a range of online activities. The content that is relevant to this research begins at about 37 minutes when contrarian blogger Merlin Mann talks about his experiences dealing with the community that builds up around a high-profile blog. He makes a number of admirable points.
“If you put out great work that says a lot more about you than a press release.” [28.29]
“Creating community is not as simple as turning on comments.” [37.40]
“Any time you turn on a community aspect it not only needs moderation of some kind, but you are obligated to listen, respond and then show how that input had an effect on what you do. And if you do that I think it is very cynical.” [38.10]
“If you encourage community and social media around what you do, you need to be prepared for the day that it goes in a direction that you never expected and becomes wildly successful in a way that you are completely unprepared for. And your PR people are going to have a stroke when they see all the @ responses on Twitter. People giving a very unvarnished public opinion that you asked for.” [43.22]
“Know where you stand on that and understand that, at a certain point on the web, you give away a lot of control when you accept somebody else carrying your freight.” [43.48]
TSOYA Podcast, 27 March 2009
The Sound of Young America
“If you put out great work that says a lot more about you than a press release.” [28.29]
“Creating community is not as simple as turning on comments.” [37.40]
“Any time you turn on a community aspect it not only needs moderation of some kind, but you are obligated to listen, respond and then show how that input had an effect on what you do. And if you do that I think it is very cynical.” [38.10]
“If you encourage community and social media around what you do, you need to be prepared for the day that it goes in a direction that you never expected and becomes wildly successful in a way that you are completely unprepared for. And your PR people are going to have a stroke when they see all the @ responses on Twitter. People giving a very unvarnished public opinion that you asked for.” [43.22]
“Know where you stand on that and understand that, at a certain point on the web, you give away a lot of control when you accept somebody else carrying your freight.” [43.48]
TSOYA Podcast, 27 March 2009
The Sound of Young America
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