Friday, December 15, 2006
One Hundred Paperbacks
This Summer I bought a copy of Marty Neumeier’s ‘The Brand Gap’ which I recommended to Martin, my Managing Director in BFK. He liked it so much that he went and bought one hundred copies...
We decided to make this book BF’s Christmas gift to our clients for this year. Giving them something a little more thought-provoking than the traditional bottle of vino. We designed some rugged cardboard posting parcels using a quote from the book and had them printed. We also designed a funky rubber stamp so that we could quickly stamp a message in red ink onto the title page of each book.
A few hours of intensive cardboard-folding, label-sticking and rubber-stamping and we were good to go. Hopefully, as a result, a few clients shall contact us in the new year, invigorated with good ideas and ready to start some new projects.