Monday, May 17, 2010

Become an Editor of Your User-Base

There are some good insights in Jack Dorsey’s deadpan presentation ‘Three keys to Twitter’s Success’ at the 99% Conference. He explains some interesting findings from his experience (starting at around 10:50), particularly how Twitter has grown by being “more or less an editor of its user-base and an editor of the usage”.

He recalls how they initially resisted a lot of the innovations being created outside of the company by their users. In the end they succeeded by being open enough to adopt the position of an editor and absorb all of the feedback and input, and then act on it and use it to drive rapid iteration and improvements.