Monday, May 17, 2010

It Is Only The Map: Not The Territory

Here is a cautionary counterpoint to all of the blog-love that I normally tend to post here. It is something I came across in this Reuters feature on Larry Ellison over the weekend.

Ellison says he learned that Sun’s pony-tailed chief executive, Jonathan Schwartz, ignored problems as they escalated, made poor strategic decisions and spent too much time working on his blog, which Sun translated into eleven languages. “Really great blogs do not take the place of great microprocessors. Great blogs do not replace great software. Lots and lots of blogs does not replace lots and lots of sales” said Ellison.

It is always worth remembering that a blog is an adjunct to your core activities. Having a great blog is of little use unless you also ‘Do Great Work’.